關于陳醋廣告文案

關于陳醋廣告文案

　　廣告是為了某種特定的需要，通過一定形式的媒體，公開而廣泛地向公眾傳遞信息的宣傳手段。下面由學習啦小編給大家分享關于陳醋廣告文案，歡迎參閱。

　　東湖陳醋廣告文案介紹

　　一、廣告語

　　百年工藝，醇香甜綿，送禮佳品，東方醍醐

　　百年工藝，醋中醇釀，延年益壽，東方醍醐

　　我用心，你如意——東湖陳醋

　　簡化提煉核心：

　　醋中醇釀，東方醍醐

　　二、涵義：

　　醇香甜綿，是指東湖的老陳醋口味濃厚，醋味不沖，令人“回味無窮”。醋具有保健作用，可以預防感冒，調節(jié)血脂等等，是家庭，餐飲業(yè)必需的調味佳品，也是生活中的保健品。 醍醐灌頂，出于《敦煌變文集·維摩詰經(jīng)講經(jīng)文》：“令問維摩，聞名之如露入心，共語似醍醐灌頂。”，佛教指灌輸智慧，使人徹底覺悟。比喻聽了高明的意見使人受到很大啟發(fā)。

　　“醍醐”在漢譯佛經(jīng)中的基本詞義為“本質”、“精髓”，東方醍醐，取“東湖”二字各一諧音，體現(xiàn)了東湖陳醋乃是中華傳統(tǒng)文化的精髓和寶貴傳承，寄托著山西人民的濃濃家鄉(xiāng)情懷和歷史

　　醋中醇釀：東湖陳醋擁有七百多年的歷史，純手工制造，不添加任何化學催化劑，無防腐劑，無色素，無香精，乃純天然釀造陳醋。

　　送禮佳品、延年益壽：純天然釀造的陳醋所含的精氨酸可以降低血脂，而它所含有的精氨酸的含量比其他醋高很多。而醋能防癌，主要是乳酸的作用，對軟化血管有很大的幫助。并且有助于消化系統(tǒng)的免疫力提升，優(yōu)化腸道有益酸性細菌的繁殖。

　　而各種禮品包裝的東湖陳醋亦為消費者提供了多種體面的、不同場合和節(jié)日氣氛的送禮選擇，這些產(chǎn)品特征理應在廣告語中體現(xiàn)出來。

　　三、廣告語核心概念：

　　突出東湖陳醋的清香可口，又酸又甜，還要突出它的品質好，眾多的山西老陳醋方法，用料大致一樣，消費者很難區(qū)分哪個最好，所以東方醍醐一方面突出了東湖的品質優(yōu)良;另一方面，取東湖的諧音，加深消費者對于該品牌的印象，而“東方醍醐”這一概念則極大幅度地提升了東湖陳醋的產(chǎn)品核心價值和產(chǎn)品內涵，賦予中華傳統(tǒng)文化精髓的涵義，使東湖陳醋升華至中華民族珍貴傳統(tǒng)的一種。

　　水塔老陳醋英文廣告語

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　　1, vinegar of hundred years water tower Jun Shou of hundred years companion

　　2, acetic meaning a bit thicker intoxicate

　　3, bright of violet morning vinegar drinks Yue Shuang more

　　4, water tower mature vinegar is beautiful praise 10 thousand

　　5, a thousand li of hundred years mature vinegar waves sweet 6, country beauty of acetic water tower