英文廣告中的特色句型
英文廣告中不止用詞別出心裁，句型也很有特色。接下來(lái)，小編給大家準(zhǔn)備了英文廣告中的特色句型,歡迎大家參考與借鑒。
英文廣告中的特色句型
英語(yǔ)廣告的句型也多種多樣，但最常用的句型有以下幾類：
1) 祈使句 這是出現(xiàn)最多的句型。
例 1 Ask any one who owns one. (汽車廣告語(yǔ)) 詢問(wèn)一下有這種車的人吧。
例 2 Lay down your arms.(桌子廣告語(yǔ)) 放下您的胳膊吧。
例 3 Please do not leave it too late. 事不宜遲。
2) 一般疑問(wèn)句 通常用在廣告的前面。
例 1 Have you ever dreamed of ascending1 the steps of a great temple built to the gods? (旅行社廣告)您是否夢(mèng)想過(guò)登上為眾神修建的宏偉廟宇的臺(tái)階?
例 2 Can a tired, overworked voice command attention in class? 一個(gè)疲憊、過(guò)勞的聲音能吸引全班的注意力嗎?
又如下面這個(gè)廣告全部由一般疑問(wèn)句構(gòu)成：
People with PhDs should have inquiring minds. Consider this a simple test.
A) Do you want to work in world-class research laboratories?
B) Do you want to apply your research skills to keep a successful business at the cutting edge of world technology?
C) Do you want to build your career with a major international company headquartered in Australia?
If your answers to these questions are "yes", BHP would like to talk to you.
Your first challenge is to discover more by calling Theoni Parthimos, our Senior Personnel Officer.
3)省略句 在英語(yǔ)廣告中，省略句比比皆是，甚至整篇廣告都由省略句構(gòu)成。
例 Serviced Greenfield sites aplenty. Ready for development. For sale. For manufacture. For business. For services. For leisure. A million square feet of ready-to-wear premise2. Brand new business parks. Four-star conference facilities. Backed by 14 years' success in helping3 business to relocate, set-up, prosper4, expand.
4) 比較級(jí) 比較級(jí)在廣告中用得非常多，這是由于英語(yǔ)廣告中有大量的形容詞和副詞做修飾語(yǔ)的緣故。
例1 Today in business fast is no longer fast enough, even faster is still too slow to keep pace with the incredible demands placed on people and the computers they work with. That's one reason why IBM developed P60/D. 60MHz 64-bit Pentium Chip computers so fast, so powerful, it makes today's conventional computers like they are moving at a snail's space.
例2 These days succeeding in business means getting more competitive and making tougher decisions.
例3 The new Minolta Riva Zoom5 105EX is the most compact camera in a very prestigious6 class.
例4 In short, the stronger your character, the brighter your future.
5) 直接引語(yǔ) 在英語(yǔ)廣告中直接引語(yǔ)出現(xiàn)得很多，原因：一是直接引語(yǔ)使得廣告顯得形式活潑、新穎;二是采用直接引語(yǔ)從心理學(xué)的角度看可以增強(qiáng)說(shuō)服力。
例1 "It's like we're all in the same office. The office just happens to be spread across 7,000 miles of ocean," Tom Hughes MIS Director, Construction.
這是IBM公司的一則廣告的開(kāi)頭語(yǔ)，通過(guò)該公司經(jīng)理的話，使廣告顯得生動(dòng)具體。
例2 "Through the NVQ initiative we have discovered talents and competencies we would never otherwise have known about." Says Ian McDermot of Philips Components7 in Blackburn.
這是用人單位對(duì)NVQ職業(yè)培訓(xùn)機(jī)構(gòu)的贊揚(yáng)。
例3 "I was afraid to drive in the snow. Not great when you live in Alaska." Fortunately, Carol Kineaid, who lives in Anchorage, saw a Suzuki 4-door Sidekick on display and decided8 to give it a try. "From the time I got behind the wheel, it was the one for me. You sit up so high, like you have so much control." With four-wheel drive and 1.6 liter, 16-value engine, it's understandable. And her snow-o-phobia? "My Sidekick just goes right through it, I never knew what I was missing." Apparently9, husband John knew exactly what he was missing. "He wanted to drive my Sidekick from the moment I got it, but I just said, 'no way'." There was only one thing left for John to do. "You should have seen the neighbor's faces when he drove up in his Sidekick," Carol reports. Who knew that after raising two kids, John and Carol would have twins?
這是一則汽車廣告，通過(guò)直接引語(yǔ)生動(dòng)地表現(xiàn)了汽車的功能。
擴(kuò)展：辦公室英語(yǔ)：送禮收禮
Dialogue 1
A: Happy Birthday!
B: Thank you. Oh, a present! You're so wonderful. How could you remember my birthday?
A: I may forget my birthday but not yours.
B: May I open it?
A: Sure, go ahead. I hope you like it.
B: Oh, my! A beautiful pin! You are so sweet.
Dialogue 2
A: Marilyn! This is a small souvenir1 from Hong Kong.
B: Thank you. You're just wonderful. May I open it?
A: Go right ahead.
B: My! A coffee pot. Mike's a heavy coffee drinker, so I'm sure we'll be using this a lot! This is just what I want to have!
A: I'm so glad you like it.
B: Thank you very much for the present. You had such a tight2 schedule. How could you find time to buy this?
A: I can always make time, if I need so.
B: It's so nice of you.
Dialogue 3
A: Hey, children! Daddy has a surprise for you.
B1: What is it, Dad?
A: Open this card and read.
B2: OK. I'll open it.
A: Why don't you give it to Mom? She always likes to open gifts.
B1: Here it is, Mom. Open it quickly.
C: A trip to China for summer vacation from Dad.
B1: Wow! What a wonderful surprise!
B2: Thank you, Dad. This is the best surprise I've ever had.
怎么樣?下次您送禮的時(shí)候也可以這么來(lái)噢!
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