經典哲理性語句的英文翻譯(2)

　　13.死亡教會人一切，如同考試之后公布的結果??雖然恍然大悟，但為時晚矣!

　　Like the outcome after an exam, death makes us aware of anything, That is, it’s too late to take a tumble.

　　14.你出生的時候，你哭著，周圍的人笑著;你逝去的時候，你笑著，而周圍的人在哭!

　　When you were born, you’re crying but lookers-on were smiling. When you are passing away, you’re smiling but lookers-on are crying.

　　15.男人在結婚前覺得適合自己的女人很少，結婚后覺得適合自己的女人很多

　　Man might think that few women fit him before his marriage, and contrarily when they get married.

　　16.于千萬人之中，遇見你所遇見的人;于千萬年之中，時間的無涯荒野里，沒有早一步，也沒有晚一步，剛巧趕上了

　　Among thousands of people, you meet those you’ve met. Through thousands of years, with the boundlessness7 of time, you happen to meet them, neither earlier nor a bit too late.

　　17.每個人都有潛在的能量，只是很容易:被習慣所掩蓋，被時間所迷離,被惰性所消磨.

　　Everyone has his inherent ability( power or capacity?) which is easily concealed8 by habbits, blurred9 by time, and eroded10 by laziness( or inertia11?).

　　18.人生短短幾十年，不要給自己留下了什么遺憾，想笑就笑，想哭就哭，該愛的時候就去愛，無謂壓抑自己

　　Be sure that you have never had any regrets in your life which only lasts for a few decades. Laugh or cry as you like, and it‘s meaningless to oppress yourself.

　　19.《和平年代》里的話：當幻想和現實面對時，總是很痛苦的。要么你被痛苦擊倒，要么你把痛苦踩在腳下

　　While our dream is confronted with the reality, you always feel painful. Just trample12 on the pain, or you‘ll be beat down by it.

　　20.真正的愛情是不講究熱鬧不講究排場不講究繁華更不講究嚎頭的

　　A true love is what doesn‘t strive for busyness, for extravagance, for luxury, and moreover for hokum.

　　21.生命中，不斷地有人離開或進入。于是，看見的，看不見了;記住的，遺忘了。生命中，不斷地有得到和失落。于是，看不見的，看見了;遺忘的，記住了。 然而，看不見的，是不是就等于不存在?記住的，是不是永遠不會消失?

　　There is someone that is coming or passing away in your life around the clock, so you may lose sight of those seen, and forget those remembered. There is gain and loss in your life, so you may catch sight of those unseen, and remember those forgotten. Nevertheless, doesn‘t the unseen exist for sure? Will the remembered remain for ever?

　　22.我們確實活得艱難，一要承受種.種外部的壓力，更要面對自己內心的困惑。在苦苦掙扎中，如果有人向你投以理解的目光，你會感到一種生命的暖意，或許僅有短暫的一瞥，就足以使我感奮不已。

　　It‘s true that we have been leading a difficult life, for we need not only to be under various external pressures, but also to be in the face of internal perplexities.You would be affected13 by the warmth of life if someone gives you a understanding look during your bitter struggle.Even a mere14 glance would make you moved and inpired.

　　23.我不去想是否能夠成功,既然選擇了遠方,便只顧風雨兼程;我不去想,身后會不會襲來寒風冷雨,既然目標是地平線,留給世界的只能是背影.

　　I wouldn‘t care success or failure, for I will only struggle ahead as long as I have been destined15 to the distance. I wouldn‘t care the difficulties around, for what I can leave on the earth is only their view of my back since I have been marching toward the horizontal.

　　24.后悔是一種耗費精神的情緒.后悔是比損失更大的損失,比錯誤更大的錯誤.所以不要后悔

　　Pentinece is something that enervates16 our spirit, causing a greater loss than loss itself and making a bigger mistake than mistake itself, so never regret.

　　擴展：廣告宣傳活動商務英語詞匯

　　英：

　　Advertising1 is a paid-form of presentation or promotion2 of goods and services.It is non-personal in nature, and the promoter must be identified. Advertising’s role is to create a positive image of a product or service by influencing the behavior of target customers.

　　When setting up an advertising campaign, you must make a choice on:

　　Form

　　National: advertising a copyrighted product or service across the national

　　footprint. Identifies brand name and emphasizes national presence.

　　Retail3: advertising by outlet4 emphasizing image and variety.

　　Direct： advertising directly to customers to avoid middlemen and

　　response: delivery costs.

　　Advocacy: public communication that uses a perspective on a recognized

　　controversial issue.

　　Style

　　Humorous: light-hearted.

　　Comparative: compares one product to another, highlighting strengths and

　　benefits over a competing product.

　　Emotional: creates a mood, arouses feelings, tries to meet psychological needs.

　　Lifestyle: associates brand/product/service with the way people live and work.

　　Testimonial: affidavit5 of support by a customer or celebrity6.

　　Reason why: touts7 the benefit and necessity of a product to avoid adverse8

　　situations.

　　Slice of life: typically focuses on an average family and everyday or common setting.

　　Media

　　Television: most expensive, audio-visual impact, reaches a mass audience,

　　easily and effectively targeted based on well-known viewer

　　demographics.

　　Newspaper: most widely used medium, rapid and flexible coverage9, ads easily

　　changed, less expensive than television. Short attention span,

　　poor reproduction quality, usually no color, not easily targeted.

　　Direct mail: less expensive than TV or newspaper but higher advance costs,

　　audience easily selected, demographics of percentage of serious

　　recipients10 can be predicted in advance.

　　Radio: fairly inexpensive, mass audience, audiences are largely segmented

　　and easily targeted. Only audio, brevity doesn’t allow for educating

　　viewers about complex products, audience less attentive11.

　　Magazine: relatively12 inexpensive, huge variety provides a high level of market

　　segmentation, lots of space for detailed product information,

　　excellent graphical reproduction, long life span, repeat exposure to

　　multiple readers. Not quickly modifiable, long lead time before

　　printing, no guarantee of placement within the magazine.

　　Outdoor: inexpensive, little competition for customer attention, high repeat

　　exposure. Limited information, little control over target audience.

　　Internet: potential mass audience, but no control and little targeting capability14.

　　Difficult to control reader’s attention, some delivery problems.